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Usability Testing and Optimization

Realize Measurable Improvements in Site Performance and Customer Satisfaction

Your customers are the best judge of a successful site. What looks beautiful on paper might not work in practice if your customers don’t find it intuitive and welcoming.

Usability can be a real challenge for some organizations. Teams often are so familiar with a site that it becomes hard to see through a user’s eyes. Sometimes, user needs are overwritten by the personal preferences of leadership. And frequently, the amount of current usability research and the speed with which it changes can be too daunting for someone who isn’t devoted to keeping up with it full-time.

The exciting news is that the simplest usability enhancement can result in stunning improvements. Making your site more intuitive is the most effective way to reach your online goals.

Services

• User interface specifications:
  Before your site is developed, it’s important to think through all the ways that your visitors will use your site. Doing upfront planning now will save countless dollars and hours in the development phase.
• Usability reviews:
  Existing sites can be reviewed without extensive usability testing. Based on knowledge of best practices and audience-specific needs, iWrite Consulting will review your site for areas of opportunity and guide you through the resulting recommendations.
• Usability testing:
  Nothing beats watching an actual customer use your website! This is the absolute best way to find out what works and what doesn’t. Whether you are testing an existing site or an enhancement, usability testing will give you actionable feedback from the users who matter the most.

We stay on top of the latest usability research and best practice recommendations through hands-on practice, literature and expert conferences. iWrite Consulting regularly hosts usability testing sessions and reviews, and the resulting changes equal measurable improvements in site performance and customer satisfaction. In all projects, we will be an advocate for your customers, recommending the best practices for a site that is intuitive and a pleasure to use.

How to Get Started

If you’re interested in making your site more usable, please call or email today to discuss a usability review or testing session. There are many options, so we’ll find one that best fits your budget and objectives. If you are getting ready to start a new site, let’s talk about developing user interface specifications for a more efficient development process.